Amazon
E-commerce and technology company
Current Brand Colors
Color Palette
#FF9900
#146EB4
#232F3E
#37475A
#FFFFFF
Download Palette Image
Color Analysis
Selected Color
HEX
#FF9900
RGB
rgb(255, 153, 0)
CMYK
cmyk(0%, 40%, 100%, 0%)
OKLCH
oklch(77.2% 0.174 65)
Contrast on White (#FFF)
Sample Text
Ratio 2.14:1
FAIL
✗ Fails WCAG
Contrast on Black (#000)
Sample Text
Ratio 9.81:1
AAA
✓ WCAG AAA
Want to test more combinations? Explore contrast for any foreground and background pair in the CoCo Contrast Checker. Your selected color carries over automatically.